You have to come up with a compelling copy, gather the visuals, find a good designer to create your visuals and/or a good filmmaker to make a great video, seek approval from internal and external stakeholders. Format: Can you summarize it in words or should it be illustrated? Is it easy to describe in a 1-page document? Should it rather be explained in a short video? What would your target audience prefer to look at?Ĭreating these assets is already a lot of work. Message: What does your audience care about and what turns them off? What elements will you have to communicate? A person's quote? An impressive ROI? High consumer engagement? You will need to get this information as early as possible. Now that you have the core of your success story, think about the different ways to bring it to life. The 1st layer: Great marketing collaterals Our story was a successful collaboration with P&G's prestige skincare brand SK-II, which initiated a number of crowdsourcing projects to better appeal to Millennial consumers. If your client is allowed to publicly speak about it and if she/he is willing to endorse you, then you have a story! If you have one, then it is a good start. If none of your clients were particularly happy, if they are neither authorized nor willing to speak about your work, or if it doesn't show anything positive about YOU or THEM, then you may just make billboard ads and purchase keywords. Who was particularly happy with your work? Has that person or company any interest in spreading the word about this project? Is it interesting for the world to know? These are some of the questions you need to ask yourself in order to make your work public. a happy client! Before even thinking about showcasing the great work you do, and the value you provided to someone, ask yourself whether you have something worthwhile sharing. The core: A great story & a happy client! To help more marketers getting the most out of their time & money, here are some practical tips to create compelling success stories and make the most out of it: We at eYeka show how we help brands & agencies market better by collaborating with consumers, for example. Not only does it show what you do, and how you create value for your clients, but it also builds a lot of credibility.įrom the local store to the multinational corporation, from the greeting card design to the strategic consulting mission, your success stories (or case studies, or client work etc.) are one of the best tools to show how good you do your job. It's at the heart of every marketer at a tech vendor/web platform/agency: identifying, building and spreading great success stories.
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